The most fundamental component of a nurse recruiting operation, the set of candidate leads, is often undervalued. Nurse employers pay careful attention to the recruiters they hire, looking for strong sales people who can speak the language and have the ability to form a bond. There is almost always a neat presentation to learn and follow with the company selling points outlined in a compelling way. And, just as often, the candidate leads are an afterthought. Employers believe that acquiring a list of all licensed professionals should do the job or that a subscription to a large job board should suffice. However, this is not a recipe for efficient recruiting; it’s a recipe for frustrated recruiters and nurses.
Nurse Lists, Databases and Marketing
Nursing Search Traffic
Posted in Nurse Marketing on May 26th, 2009
By now, the secret is out that search traffic is an invaluable source of recruitment leads and offers a better return on investment than leads generated from other marketing sources. After all, nurses have been conditioned to apply online and it makes perfect sense for recruiters to reach out to those who are actively seeking help finding a new job. The big players have been sweeping up the lion’s share of active candidates on the web but those same companies are paying a premium to link up with nurses online. Being competitive in generating organic lead flow can be very expensive with the time and resources required to build web sites and add SEO value to them. Companies leading the way spend hundreds of thousands of dollars, even millions, over years for their rankings. Those that rely on pay-per-click are doing well to acquire general registrations for $15 each and many of the less skilled spend significantly more for each nurse lead. Further, having no way to control who clicks your ad at your expense leaves one wondering if pay-per-click is worth the price if you have specific needs.
Recruiting Nurses Just Got Easier!
Posted in Hiring Nurses on May 21st, 2009
Recruiting nurses just became easier, faster, and more affordable with the new NurseLeads.org nurse marketplace. Thousands of new nurses register with us each month for help finding their next employment opportunity. We partner with nurse employers to provide:
- Exclusive access to purchased leads for 30 full days
- Affordable nurse leads for as low as $3.75 each
- A nurse search engine for targeting leads to jobs
- A self-serve interface and instant access to leads
- Access to nurses actively seeking employment
- A resource to increase fill rates and profitability
Registered Nurses in Florida and California lead job seekers
Posted in Nurse Databases on May 7th, 2009
While researching our database of nurses looking for jobs we ran some reporting to break down the thousands of nurses who have applied for nursing jobs through us by state. Our daily averages over the last 30 days break down as shown in this map. The darker red are areas with more applications with the lighter ones being states with fewer nurses applying.
Recruiting More Nurses With Less in Today’s Economy
Posted in Nurse Databases on April 17th, 2009
Today more than ever, staffing companies are in a race to fill each open position. With more competition per job order, positions fill quickly and firms unable to keep pace face the prospect of fewer and fewer jobs being made available to them in today’s marketplace.
NurseLeads.org specializes in online marketing that attracts nurses actively seeking employment in specific locations and specialties. We are able to put you at the front and center of leads that are targeted to your job orders and that will outperform the stale databases and crowded job boards so many other companies in the industry rely on.
We understand that in today’s economy agencies are not in a position to make an additional marketing spend, but we advocate a smarter spend. By focusing resources on nurses who are currently qualified, active in the job market, and interested in the jobs you have to offer, you will recruit more nurses for less.
We are offering 25% off all orders for the rest of April 2009 in order to earn your business. Contact us today for more information.
Nurse Database Tutorial - What to look for in nursing databases
Posted in Nurse Databases on March 16th, 2009
A common mistake for novice marketers is to fail to differentiate between the quality of the nurse databases they are choosing between, selecting based of total size or price when that is the least relevant metrics to their bottom line. More savvy nurse marketers understand that the nature of the nurse database in question is the most important factor to the effectiveness of their marketing campaign. Here we will look at two common types of nurse databases and what to look out for when selecting your source of nurse leads. As always, feel free to contact us if you are interested in a custom nurse database.
Hiring Nurses in this economy
Posted in Hiring Nurses on February 2nd, 2009
In this economic climate a consistent refrain we hear from nurse staffing agencies is that the open jobs have plummeted, leaving agencies fighting to fill fewer open positions. Many agencies struggle with this new reality in the marketplace and those that do not adapt are facing grim prospects.
What to do to stay competitive
The saying goes that the early bird gets the worm, and this is unsurprisingly the case in the staffing industry. The agencies that are quick on their feet and have reacted with refinements to their nurse recruitment process fare better than those who stick with antiquated processes and a falling fill rate. With fewer jobs to go around agencies that struggle to fill the positions open to them find that fewer and fewer such openings are being made available to them in the future. Agencies that have placed increased emphasis on filling the job orders they receive are holding their own while others in this industry falter. If you think your process needs improvement consider the following basic strategy: Read the rest of this entry »
The Hiring Freeze in Nursing
Posted in Nursing News on January 30th, 2009
More news reports indicate a widespread slowdown in available nursing jobs with the primary reasons being:
- Nurses are taking more shifts in reaction to this economy
- People are avoiding the hospital to save money, reducing the current needs
- Nurses are putting off retirement
See the following two articles for more. Read the rest of this entry »